The cure for the common “information overload”
We pride ourselves in simplifying the terminology, tools, and costs associated with on-line tech. At Tek-Ease we believe that small businesses are incredibly adaptable and many times just need help getting a running start. We’ll take the time to learn your vision for a web presence and present a simple plan to meet those goals. Whether it’s as simple as a professionally self-managed website, or a longer-term investment in google ad buys, social media integration, and content creation for your blog, we’ll help you get started.
Tools & Technology
Content Management Systems
CMS allow your organization to manage nearly every detail on your website. Many web design companies will attempt to pigeon-hole you into their proprietary web development systems. This means you must contact and pay them for every minor update to your site, even simple wording changes! At Tek-Ease, we empower our customers to manage their own website. This includes new page creation, text/photo/video updates, and blog entries. We’ll help you evaluate which CMS is right for your business needs, summarizing the pros and cons of:
- Drupal, Joomla, Magenta
Google Analytics provides reports to fully visualize the traffic to your website. You can analyze where traffic is coming from, demographics of visitors, how visitors are engaging with a website, and eCommerce site metrics.
Google Webmaster Tools
Google Webmaster Tools provides detailed insights regarding a webpages visibility and success on Google’s search engine results pages, as well as technical issues that may be preventing the website to gain its best position in search results. Webmaster tools also provides valuable data on internal and external site links, sitemap crawls and other SEO factors which affect overall success.
Google Adwords allows Tek-Ease to advertise on the world’s largest search engine and its partner sites. We’ll research which keywords related to your business are getting the most search activity, and assist you in setting up an advertising campaign to target those words.
SEOmoz is comprehensive suite of tools that allows you to view various on and off site performance statistics for your website as well as the top competitors. The research tools give insight into search engine results pages and keywords for better campaign optimization.
Social Media Integration
Your company’s on-line presence now extends far beyond the borders of your website. Did you know your customers can create new profiles for your business on every major social network? We’ll help you take control of your virtual windowfront, and fully leverage tools like Yelp, Google+, Facebook, and Twitter. These review sites shouldn’t be another thing for your business to worry about. They should be an advertising tool and a method to reach customers rapidly.